Twitter can be a powerful tool in boosting your business—but the right way to do it isn’t always self-evident. One reason is that there is no “right way” to use Twitter—many people have had success using it in different ways. However, if you’re in the insurance business, there are a few specific things you could be doing to make your Twitter efforts more effective. Here are a few ideas.

Making time for social media can be the biggest challenge for many insurance agents in using it effectively. But there are plenty of ways to minimize the time spent on social media while still getting a lot out of it. Here are a few ways to use it effectively — without letting it take over your life.