Free Ways Insurance Agents Can Keep In Touch With Customers & Prospects

Persuading a prospect to become a customer often involves “showing up” a certain number of times—staying in touch with them on a regular basis so that when they’re ready to buy the kind of insurance you sell, you’ll be the first person that comes to mind.

The bad news is that this takes time and a certain amount of planning. The good news is that it doesn’t have to be expensive. Here are some free marketing ideas for insurance agents who need to keep in touch with customers and prospects.

Four Ways Insurance Agents can Get The Most Out of Facebook

Over a billion people use Facebook—and chances are, most of your customers are on the site as well. This makes it a powerful and essential marketing tool. You might use Facebook yourself to keep in touch with friends and family—and it’s a natural extension to use it to keep connected to customers.

However, transitioning from using Facebook for personal reasons to using it as a marketer isn’t always as easy as it should be. Here are some marketing ideas for insurance agents in engaging your customers on Facebook—and making sure they keep you in mind for their insurance needs.