Over a billion people use Facebook—and chances are, most of your customers are on the site as well. This makes it a powerful and essential marketing tool. You might use Facebook yourself to keep in touch with friends and family—and it’s a natural extension to use it to keep connected to customers.
However, transitioning from using Facebook for personal reasons to using it as a marketer isn’t always as easy as it should be. Here are some marketing ideas for insurance agents in engaging your customers on Facebook—and making sure they keep you in mind for their insurance needs.