Lots of insurance agencies spend plenty of money on advertising and marketing—without actually deciding how much money to spend ahead of time. But even if you’re yet to be established and you’re planning on relying on the low-cost and even free marketing options out there for the time being, it’s important to bear in mind that even the cheapest marketing can be expensive. The key is to plan ahead!

For many insurance agencies, most business is local business. True, maximizing your insurance marketing efforts and social media strategy is important—but you can also make connections, and generate revenue, by rolling up your sleeves and getting involved in the community around you. Here are just a few ideas to help you and your employees get out of the office and get involved.