Video marketing is a great way for insurance agents to connect with existing and potential customers. Not only is it efficient and cost-effective—you can film and upload a video from your office for pennies on the dollar, and distribute it for free or practically free across social media—but it’s a great way to bring your personality and passion to an industry that many perceive as being dry and boring. Engage customers, answer questions, and build your business—everybody wins. Here are a few ideas for videos you can film and put up on your social media platforms and websites.

If your clients don’t hear from you regularly, chances are you’re missing some opportunities. Even those who invest heavily in their marketing strategies often drop the ball when it comes to following up with customers. If you can adopt a regular, consistent follow-up strategy, you’re sure to make a positive impression. Here are a few tips to help you do that.