Social media provides insurance agents with unprecedented opportunities to interact with customers, be part of a conversation, and build relationships. But what happens when the conversation turns negative? One of the scariest and most intimidating aspects of social media for many businesses—and one that stops many people from trying it, or sticking with it—is dealing with negative comments.

Insurance continuing education doesn’t just help you keep your license and certification current. It can also be crucial to keeping you informed about industry rules and regulations. The regulatory landscape differs throughout the states and it’s constantly changing, so it’s crucial that licensed insurance professionals periodically learn about the changes that affect the types of insurance they sell.