Four Tips for Mastering the Close

“Closing a sale” is an essential skill for any insurance agent. But, contrary to popular myth, you don’t have to use high-pressure sales techniques or manipulate your prospects into saying yes. Here are a few tips to closing the sale more consistently, without using tactics normally associated with the “smarmy salesperson” stereotype.

When You Can’t Compete on Price—How to Differentiate

Insurance agents don’t have any control over the premiums of the products they sell. The carrier sets the price, and many different agents might sell the same product in your area—at the same price. So how do you set yourself apart from your competitors? Here are a few tips.