LinkedIn can be a very powerful tool for discovering new insurance customers and making important industry connections. It’s particularly effective if you sell commercial lines. Most people who use it, however, don’t get as much out of it as they could. Here are a few ways to make sure your LinkedIn profile is as effective as it can be.

It’s the time of year when kids go back to school—from kindergarten to college. Even if parents have done this before, there’s always plenty to do to get ready for a new transition. One thing most parents don’t think about is insurance—and whether their coverage needs will change along with the new school year.

Insurance agents have an opportunity to market several lines of insurance to parents during the back-to-school season. Here are a few ideas: