Four Tips for Creating an Insurance Sell Sheet that Works

A sell sheet is a single-page, double-sided sales document—usually in 8.5 x 11” size—that lays out the details of your product or service in simple, easy-to-understand terms. More concise than a brochure and more detailed than a postcard, they’re ideal for any situation where you have to explain a complex product concisely.

Of course, sales sheets only work when they’re done well. Here are a few tips to ensure that when you hand your insurance prospect a sales sheet, it actually gets attention, conveys the message you want, and persuades your prospect to say yes.