Five Ways to Build a Referral Network for Your Insurance Business

Hate asking for referrals? You’re not alone. It can be difficult to ask for anything, especially in a professional context. But people are much more likely to give you a call if someone they trust has recommended you.

Here are some ways to make it less awkward to ask for—and get—referrals.

Make it an official program. What’s less awkward? Asking each customer for the names and contact info of three friends or family members who could use your insurance expertise—or telling them you have a referral program that they might be interested in?

Five Ways to Use Online Videos in Your Insurance Marketing

Videos can be a great way to market your insurance business. Putting up a short video on YouTube, Vimeo, or Instagram can help you reach new customers, and creating a series of videos can both build an audience and boost your SEO. Here are a few ideas for a winning video series.