B2B vs. B2C Marketing for Insurance Brokers
No matter what industry you’re in, it’s crucial to know your audience. Depending on the type of insurance you sell, you may be in a B2B (Business to Business) or a B2C (Business to Consumer) market. These two are fundamentally different in some ways—but similar in others.
Here’s a look at things to keep in mind when selling to a B2B and B2C market.