When it comes to social media marketing, Instagram is still under-utilized by the insurance industry. And that’s a shame because if you do it right, Instagram can be very effective.

According to TechCrunch https://techcrunch.com/2018/06/20/instagram-1-billion-users/, Instagram sees approximately 1 billion users per month (as of 2018). Chances are you’ll find all the same prospects on Instagram that you’d find on LinkedIn, which is where many insurance agents tend to focus their marketing efforts.