Fresh, original content. Search engines love it—and so do your visitors. As an insurance agent, you can build your credibility, generate leads, and make your website an informative destination for visitors by running a successful blog.

But what goes into an insurance blog? To do it right, you need to discuss topics that are of urgent concern to your ideal customer. That takes a certain amount of planning—and a firm understanding of who you’re selling to and what they want.

Here are a few tips for developing your content strategy.