It’s not easy to make your business stand out when you work in the insurance industry. Competition is intense, and sometimes it can be hard to put your finger on exactly what sets you apart—and why customers should work with you instead of your competitor.

But knowing why customers choose you over competitors can drastically increase your sales. Here are a few ideas for determining your unique selling proposition.

In today’s marketing landscape of social media, online quote forms, email newsletters, and email marketing, direct mail can seem out of touch. But the reality is that many insurance agents are still mailing prospective customers directly—and making money at it. Here’s a look at why.