B2B vs. B2C Marketing: A Difference in Mindset

When you’re selling to businesses, your sales and marketing tactics may often differ greatly from those you’d use to reach individual consumers. There are significant differences in terms of the buying cycle and what influences a buying decision when it comes to B2B (business-to-business) and B2C (business-to-consumer) markets.

Here’s an overview of the main differences.

Five Steps to Strengthening Rapport With Your Insurance Customers

In any sales position, building rapport with your customers is crucial. The same is true with insurance. Building good relationships with customers results in increased loyalty and retention, as well as referrals and more revenue for you.

Here are a few ways you can strengthen your relationships with customers more—and make those relationships the foundation of your business.