Let’s face it: most of your target audience is not going to be thinking about insurance during the holidays. But that doesn’t mean you should take a break from outreach. It just means shifting your tactics.

The holiday season is a great time to reach out and engage with your community—both locally and online. Here are a few ideas for keeping the conversation going during the holiday season.

A new year is upon us—and that means an opportunity to take stock of what we’ve done right in the previous year, and what we could do better. Here are a few bad habits that are surprisingly common among people in the insurance industry—and other industries besides. Cut these habits, and you’re likely to have a successful new year.