Should Insurance Agents Advertise on Billboards

How many ads would you say you look at a day? Five? Ten?

If you believe this article by Forbes, https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#50607548626e the average is actually between 4,000 and 10,000 ads per day.

Billboards are part of the ad marketing mix in most states. An OOH (Out of Home) marketing tactic, billboards have been around for decades—and yes, they’re still effective. They can help cut through the clutter of the thousands of ads people see in a day—and reach your intended audience.

Four DIY SEO Tactics For Your Insurance Website in 2020

If you’re not getting a lot of traffic from search results, there are a few on-site changes you can make that will help your SEO—and you don’t need to hire an expensive SEO expert to do it. Here are four steps you can take yourself that will help your SEO in 2020.

Do your keyword research. What terms do people use to look for what you sell on Google? Keyword research involves identifying the most-used search terms people type into Google when they’re looking for, say, homeowners insurance.