For many people, the 2020 holidays will not be ideal. But you can still reach out to your customers and bring joy in an impactful way—even in the midst of a challenging holiday.

One way to do it is to run a holiday contest—one with a really great prize. This is an area where your community connections can really help you.

There are lots of different ways you can market your insurance business online. Using online apps like Tiktok, YouTube, or Vimeo can be effective, but they can also be time-consuming. As with any social media platform, you have to decide where your investment will be most effective—in both money and time.

However, video marketing could turn out to be your secret weapon. According to a recent Oberlo study, approximately 85% of consumers watch online video content. That’s a lot of opportunity.