Insurance Marketing Trends for 2021’s “New Normal”

There’s no question that the events of 2020 have led to a great deal of change and upheaval. Marketing strategies have changed as well, and so have consumer mindsets and expectations. Here are a few trends for insurance marketing in 2021.

First, personalization is becoming more important. You may have been able to get away with blasting out the same message to multiple demographics in prior years, but if you’re still doing that, you’re leaving money on the table.