Content marketing can be fun and effective. But it can also be demanding and work-intensive. According to a study from SmartInsights, the average time to write a single blog post was up 65% in 2019 from 2014.

Content marketing isn’t easy. You have to come up with interesting ideas that speak to your audience and generate results on a regular basis—and that takes time.

Here are a few ideas to adapt to your own insurance blog, newsletter, social media posts, or other content marketing efforts to add a little spark to your content marketing.