Why Your Insurance Agency Needs a Content Strategy
“Content marketing” is a type of marketing that involves the production of “content”—white papers, videos, blog posts, podcasts, social media messaging, email newsletters, infographics and more. This content isn’t focused on the hard sell. Instead, it builds up interest in your brand by informing, educating, and entertaining.
Should You Self-Publish a Book to Grow Your Business?
Self-publishing a book is easier than ever these days, and even a self-published book can be a powerful marketing tool that helps build your credibility and expert reputation.
Here are a few steps to take if you’re considering developing and publishing your own book.
Consider what your goal is.
When is It Time to Hire a Marketing Agency for Your Insurance Business?
It’s not unusual for insurance professionals to handle their own marketing—at least in the beginning. Sometimes you don’t have much choice—you don’t have the budget for extra help.
But hiring a marketing agency can be worth it in so many ways—not least being, it can bring you more leads, raise your revenue, and save you time.
There are marketing agencies and services for all budgets, but it can still be a difficult thing to decide to outsource your marketing. Here are a few signs it’s time to make the leap.
Your revenue is lagging.
How to Cultivate Relationships with Prospects via Email
It might sound counterintuitive, but yes, you can build customer relationships via email—and you can even do it automatically. It’s all about delivering value in each email—and knowing your audience.
Here’s an easy blueprint for setting up an automated series of emails that will help you strengthen customer relationships.
Understand your goals
KW Specialty - KWiQ Quoting Platform
We are excited to announce you can now access the KWiQ Quoting System. You will see a new button on your dashboard for the proprietary K.W. Specialty system! K.W. Specialty is leading the charge in tough-to-place personal lines property solutions and now they have made it easier to quote with them. With this system, you can check eligibility and quote a risk in a matter of minutes. The best part? There is no more paperwork required for a quote! **Note that binding authority is NOT indicated in this system.
Four Shortcuts to Simplifying Your Content Strategy
Content is often the key to success for any business online—but many business owners lack a strong content strategy. Content can be demanding; it can be a challenge to keep producing high-quality content week after week.
But there are processes and tactics you can use to make things much easier to manage. Here are a few ways you can simplify your content strategy.
Talk to your customers
How to Make Your Insurance Website More Consumer-Friendly
According to a recent Statista survey, there are projected to be over 230.5 million online shoppers in the US in 2021—a significant portion of the country’s population. There’s no question that people are becoming more and more accustomed to making purchasing decisions entirely online. And that’s as true for insurance as it is for other industries.
Five Ideas for Standing Out at Your Next Trade Show
Trade shows can bring you a lot of exposure and connect you with high-value prospects. They’re also a great way to expand your mailing list and generate stronger results from your marketing in the future. But when the conference hall is packed with competitors, how do you make sure you stand out? Here are a few tips.