More Insurance Marketing Mistakes—and How to Avoid Them

There are many marketing strategies that can go a long way toward building your business and bringing in a steady stream of new referrals. However, it’s easy to make mistakes that can seriously weaken the impact of what you do.

Four Insurance Marketing Mistakes to Ditch in 2017

The start of a new year is a great time to take stock of what’s working—and what isn’t—in your marketing strategy. It’s just as important to give up on tactics that aren’t getting you anywhere as it is to stick with activities that are achieving great results. Here are a few moves to ditch in the coming year.

Five Ways Insurance Agents Can Use Video to Build an Online Audience.

If you’re looking for novel ways to reach customers online, video can be the way to go. Building your own YouTube channel, hosting videos on your website, and publicizing them via social media can all be great ways to get attention, attract new customers, and build awareness about the coverage you offer. Here are just a few ways you can use video to expand your insurance business.

Insurance Agencies: Should You Hire a Marketing Firm? Pros and Cons

Blog, marketing

If you’re just getting started building your insurance agency, at some point you’ll face a crossroads: should you keep doing marketing and outreach on your own, hire someone internally, or outsource that work to professionals? Here’s a look at the benefits and drawbacks of these options.

Going it Alone