| EXCELLENCE | RIGHTEOUS LIVING |
|---|---|
| WE ARE FAITHFUL IN THE LITTLE THINGS. | WE BELIEVE CHARACTER MATTERS. ALL THE TIME. |
| FAMILY | SELF-EMPLOYED MENTALITY |
| WE BALANCE FAMILY AND WORKING HARD. | WE ALL CARE AND TAKE RESPONSIBILITY LIKE WE OWN THE PLACE. |
| COURAGE | SHARED SUCCESS |
| WE DON'T MAKE DECISIONS BASED IN FEAR. | WE WIN TOGETHER. WE LOSE TOGETHER. |
| SERVING THE MARKET | PRINCIPLED PROGRESS |
| IF WE HELP ENOUGH PEOPLE, WE WILL BE SUCCESSFUL. | WE STICK BY OUR PRINCIPLES. WE CHALLENGE TRADITIONS. |
| NO GOSSIP | TEAM |
| LEAVE NEGATIVITY OUT OF IT. | WE ARE TEAMMATES, NOT EMPLOYEES. |