Five Marketing Mistakes Every Insurance Agent Makes

There are infinite ways to market your insurance business. Some are more worth your time and money than others, however. Here are five common mistakes many of us have been guilty of—at the beginning of our careers or even despite or experience.

Buying low-quality leads. According to a study by ZoomInfo https://blog.zoominfo.com/4-biggest-challenges-of-the-b2b-sales-rep/, over half of people who sell in B2B markets find lead quality and quantity to be their biggest challenge.

Seven Ideas for Revitalizing Your Insurance Content Marketing

Content marketing can be fun and effective. But it can also be demanding and work-intensive. According to a study from SmartInsights, the average time to write a single blog post was up 65% in 2019 from 2014.

Content marketing isn’t easy. You have to come up with interesting ideas that speak to your audience and generate results on a regular basis—and that takes time.

Here are a few ideas to adapt to your own insurance blog, newsletter, social media posts, or other content marketing efforts to add a little spark to your content marketing.

Insurance Marketing Trends for 2021’s “New Normal”

There’s no question that the events of 2020 have led to a great deal of change and upheaval. Marketing strategies have changed as well, and so have consumer mindsets and expectations. Here are a few trends for insurance marketing in 2021.

First, personalization is becoming more important. You may have been able to get away with blasting out the same message to multiple demographics in prior years, but if you’re still doing that, you’re leaving money on the table.

How to Stay Productive While Working From Home

The COVID-19 pandemic has been unfolding for about a year at this point, and you may have gotten used to working from home.

For some people, it’s easier to stay productive in their own space—but for others, productivity is a struggle when work and home aren’t physically separated. If you’re caring for kids full-time while trying to work, that can make things even harder.

If you’ve found your productivity slipping in the past few months, you’re not alone. Here are some tips for better focus under less-than-ideal conditions.

Top Insurance Marketing Ideas for 2021

The situation was less than ideal for everyone in 2020, and if you’re like a lot of other business owners, chances are your business suffered. The pandemic has changed the marketing and business landscape for insurance agents as well as those in many other industries.

If you’re looking for ways to get your business back on track, there are a few marketing trends to pay attention to in the coming year.

Video Marketing Ideas to Build Trust with Insurance Customers

Insurance is a business based on trust and relationships, and video marketing can be a great tool in your arsenal to cultivate those relationships with customers. It lets people see you face to face, helps you make connections that you can’t make via text, and can do a lot of heavy lifting in terms of building trust.

Making videos might sound work-intensive, but it doesn’t have to be. In the days of COVID lockdowns, people are very forgiving of lower-budget videos, and even expect them. These days, you don’t have to spend a lot of money on equipment to make effective videos.

Showing Compassion Through Social Media

Cultivating empathy for your audience helps you connect with them better and give them better service—and it also helps you develop more effective marketing messages. Here’s how to incorporate compassion and empathy into your social media strategy.

Know your audience—inside and out. It’s important to understand the people you sell to. Write up a customer profile—many insurance agents have several customer profiles, depending on the types of insurance they sell. Understand how old your typical customer is, what their needs are, and what challenges they face in buying insurance.

Improving Your Local Search Rankings in 2021

Local SEO is all about making sure your agency appears in top search results for businesses in your area. Placing well in local search results can be a game-changer for insurance agencies.

It’s a good idea to hire an SEO expert to give your website a comprehensive overhaul. But if your budget can’t support it right now, there are a few simple things anyone can do to improve local search rankings without expert help.

How to Stay Productive While Telecommuting

A lot of people are working from home these days—and for some, it can be a challenging adjustment. It’s not unusual for those used to working at an office to feel scattered and distracted while working from home, especially if the whole family is home as well.

One of the first things you should do when planning to work from home is to create a dedicated workspace. Ideally, this would be a room with a door—but it could be anywhere in your house, as long as it’s out of the flow of traffic.

New Ideas for Reaching Out to Your Customers Over the Holidays

For many people, the 2020 holidays will not be ideal. But you can still reach out to your customers and bring joy in an impactful way—even in the midst of a challenging holiday.

One way to do it is to run a holiday contest—one with a really great prize. This is an area where your community connections can really help you.

Should You Use Online Video Marketing For Your Insurance Business?

There are lots of different ways you can market your insurance business online. Using online apps like Tiktok, YouTube, or Vimeo can be effective, but they can also be time-consuming. As with any social media platform, you have to decide where your investment will be most effective—in both money and time.

However, video marketing could turn out to be your secret weapon. According to a recent Oberlo study, approximately 85% of consumers watch online video content. That’s a lot of opportunity.

How to Check In on Your Insurance Customers During the Pandemic

Despite all the other news lately, the pandemic is still happening—and in many places, it’s getting worse. Your customers doubtless have a lot on their minds. So how do you communicate effectively with them in these challenging times?

First, consider what do your customers need right now—and what issues are keeping them up at night.

Four Tips for Attracting Quality Insurance Leads

Attracting leads can be a challenging part of any business. And it can be tempting to cast a wide net when you’re crafting an insurance marketing campaign—so you can attract the largest number of leads possible. But sometimes the net can be too wide.

Set Up an Insurance Business Facebook Page (in Five Easy Steps)

According to Facebook’s own operational report, the platform had 1.73 billion daily active users in March 2020—and that number keeps going up.

Facebook may not be the first platform you think of when considering where to network as an insurance agent or broker—LinkedIn tends to be the preferred platform for those in the insurance industry.

However, chances are everyone in your target audience is on Facebook—and it has great capacity for targeted advertising. So it’s worthwhile to maintain a presence there.

Here’s how to set up your business Facebook page.

Three Steps to Retaining Your Insurance Customers

Did you know that the insurance industry has the highest new customer acquisition cost of any industry? It costs as much as nine times more for an insurance company to gain a new customer than it does to keep an existing one.

That’s why it’s so important for insurance agents to focus on keeping their existing customers happy—this may be even more important than bringing in new business. Here are three tips for keeping your customers loyal.

Streamline how you bring new customers on board

How to Help Your Team Transition to Working From Home

Due to the coronavirus pandemic, a large fraction of the workforce has had to transition to working from home—and this isn’t an easy or intuitive transition for everyone, even if the basic functions of your job can be done anywhere.

It can be particularly difficult for those who manage other employees, especially if you’ve never managed a remote team before.

Here are some tips for helping your team—and yourself—make a smooth transition to the home office.

Six Steps to Growing Your Insurance Business

If you’re struggling to grow your insurance business, maybe it’s time to get back to basics. Here are six steps any insurance agent can turn to—no matter how long you’ve been running your business—to encourage positive growth.

  1. Know what your goals are

Before you start developing a new marketing strategy, you need to know what you want to get out of it. Ideally, these goals would be specific, measurable, possible, and tied to a deadline: For instance, “I will generate 200 new leads by August 10.”

Five Tips for Writing Subject Lines That People Click On

Your subject line is the first thing people see when your email appears in their inbox—and it has to attract attention. It’s competing for your prospect’s time with everything else in their inbox, some of it urgent, as well as the rest of the Internet.

Here are a few tips for getting readers to open your emails—despite all that competition.

Best Practices for Social Media—if You’re an Insurance Agent

Social media marketing can be a great tool to generate referrals. No matter who your target market is, they’re on social media—whether it’s commercial prospects on LinkedIn or a commercial market on platforms such as Twitter and Facebook. With a little creativity and knowledge of your market, you can see great results on social media.

Should Insurance Agents Advertise on Billboards

How many ads would you say you look at a day? Five? Ten?

If you believe this article by Forbes, https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#50607548626e the average is actually between 4,000 and 10,000 ads per day.

Billboards are part of the ad marketing mix in most states. An OOH (Out of Home) marketing tactic, billboards have been around for decades—and yes, they’re still effective. They can help cut through the clutter of the thousands of ads people see in a day—and reach your intended audience.