Improving Your Local Search Rankings in 2021

Local SEO is all about making sure your agency appears in top search results for businesses in your area. Placing well in local search results can be a game-changer for insurance agencies.

It’s a good idea to hire an SEO expert to give your website a comprehensive overhaul. But if your budget can’t support it right now, there are a few simple things anyone can do to improve local search rankings without expert help.

How to Stay Productive While Telecommuting

A lot of people are working from home these days—and for some, it can be a challenging adjustment. It’s not unusual for those used to working at an office to feel scattered and distracted while working from home, especially if the whole family is home as well.

One of the first things you should do when planning to work from home is to create a dedicated workspace. Ideally, this would be a room with a door—but it could be anywhere in your house, as long as it’s out of the flow of traffic.

New Ideas for Reaching Out to Your Customers Over the Holidays

For many people, the 2020 holidays will not be ideal. But you can still reach out to your customers and bring joy in an impactful way—even in the midst of a challenging holiday.

One way to do it is to run a holiday contest—one with a really great prize. This is an area where your community connections can really help you.

Should You Use Online Video Marketing For Your Insurance Business?

There are lots of different ways you can market your insurance business online. Using online apps like Tiktok, YouTube, or Vimeo can be effective, but they can also be time-consuming. As with any social media platform, you have to decide where your investment will be most effective—in both money and time.

However, video marketing could turn out to be your secret weapon. According to a recent Oberlo study, approximately 85% of consumers watch online video content. That’s a lot of opportunity.

How to Check In on Your Insurance Customers During the Pandemic

Despite all the other news lately, the pandemic is still happening—and in many places, it’s getting worse. Your customers doubtless have a lot on their minds. So how do you communicate effectively with them in these challenging times?

First, consider what do your customers need right now—and what issues are keeping them up at night.

Four Tips for Attracting Quality Insurance Leads

Attracting leads can be a challenging part of any business. And it can be tempting to cast a wide net when you’re crafting an insurance marketing campaign—so you can attract the largest number of leads possible. But sometimes the net can be too wide.

Set Up an Insurance Business Facebook Page (in Five Easy Steps)

According to Facebook’s own operational report, the platform had 1.73 billion daily active users in March 2020—and that number keeps going up.

Facebook may not be the first platform you think of when considering where to network as an insurance agent or broker—LinkedIn tends to be the preferred platform for those in the insurance industry.

However, chances are everyone in your target audience is on Facebook—and it has great capacity for targeted advertising. So it’s worthwhile to maintain a presence there.

Here’s how to set up your business Facebook page.

Three Steps to Retaining Your Insurance Customers

Did you know that the insurance industry has the highest new customer acquisition cost of any industry? It costs as much as nine times more for an insurance company to gain a new customer than it does to keep an existing one.

That’s why it’s so important for insurance agents to focus on keeping their existing customers happy—this may be even more important than bringing in new business. Here are three tips for keeping your customers loyal.

Streamline how you bring new customers on board

How to Help Your Team Transition to Working From Home

Due to the coronavirus pandemic, a large fraction of the workforce has had to transition to working from home—and this isn’t an easy or intuitive transition for everyone, even if the basic functions of your job can be done anywhere.

It can be particularly difficult for those who manage other employees, especially if you’ve never managed a remote team before.

Here are some tips for helping your team—and yourself—make a smooth transition to the home office.

Six Steps to Growing Your Insurance Business

If you’re struggling to grow your insurance business, maybe it’s time to get back to basics. Here are six steps any insurance agent can turn to—no matter how long you’ve been running your business—to encourage positive growth.

  1. Know what your goals are

Before you start developing a new marketing strategy, you need to know what you want to get out of it. Ideally, these goals would be specific, measurable, possible, and tied to a deadline: For instance, “I will generate 200 new leads by August 10.”

Five Tips for Writing Subject Lines That People Click On

Your subject line is the first thing people see when your email appears in their inbox—and it has to attract attention. It’s competing for your prospect’s time with everything else in their inbox, some of it urgent, as well as the rest of the Internet.

Here are a few tips for getting readers to open your emails—despite all that competition.

Best Practices for Social Media—if You’re an Insurance Agent

Social media marketing can be a great tool to generate referrals. No matter who your target market is, they’re on social media—whether it’s commercial prospects on LinkedIn or a commercial market on platforms such as Twitter and Facebook. With a little creativity and knowledge of your market, you can see great results on social media.

Should Insurance Agents Advertise on Billboards

How many ads would you say you look at a day? Five? Ten?

If you believe this article by Forbes, the average is actually between 4,000 and 10,000 ads per day.

Billboards are part of the ad marketing mix in most states. An OOH (Out of Home) marketing tactic, billboards have been around for decades—and yes, they’re still effective. They can help cut through the clutter of the thousands of ads people see in a day—and reach your intended audience.

Four DIY SEO Tactics For Your Insurance Website in 2020

If you’re not getting a lot of traffic from search results, there are a few on-site changes you can make that will help your SEO—and you don’t need to hire an expensive SEO expert to do it. Here are four steps you can take yourself that will help your SEO in 2020.

Do your keyword research. What terms do people use to look for what you sell on Google? Keyword research involves identifying the most-used search terms people type into Google when they’re looking for, say, homeowners insurance.

Best Practices to Elevate Customer Service for Insurance Agencies

According to a study by American Express, one in three customers say it only takes a single experience of poor customer service to make them switch companies. Today’s customer has high expectations, and customer service is more important than ever.

Insurance agents often face specific challenges in delivering great customer service. Buying insurance can often be a fraught experience for customers; terms can be confusing for the uninitiated and it can be difficult to understand pricing.

How to Keep Networking During the COVID-19 Pandemic

With many business gatherings and events canceled in the midst of the COVID-19 pandemic, many people are letting networking fall by the wayside. But for many insurance professionals, networking is a key part of doing business.

You don’t have to put all your networking on hold if you’re under a stay-at-home order. You can take your networking online—and hopefully build stronger and more diverse connections that will serve you well once things return to normal.

Here are a few ideas.

Are Your Testimonials Pulling Their Weight?

Testimonials. Marketing pros will tell you that you need them no matter what business you’re in.

According to some studies, testimonials are rated at 89% effective—higher than any other form of content marketing.

Developing a strategy to ask for testimonials from your customers can be a crucial part of your marketing. But some testimonials are more powerful than others. How do you make sure the testimonials you’re getting promote your business effectively?

Staying Connected to Your Insurance Customers During the Coronavirus Outbreak

Strong customer relationships are the foundation of successful business for many insurance agents. But in the midst of a global pandemic, how do you keep your relationships with customers strong?

Chances are, your customers are all facing a certain amount of upheaval in their lives, and it all stems from the same source. But you can still maintain your presence in their lives—and possibly help alleviate that stress. Here’s how.

How to Sell Insurance to Small Businesses

Selling insurance to small business owners can be its own special challenge. Individual owners often have considerable risk exposure, as a larger business would—but without the same resources, in terms of money or time, to research or buy the coverage they need.

But the potential for business in this market is great: according to the US Small Businesses Profile, there were approximately 30 million small businesses in the United States as of 2018. All of them need some form of insurance.

Should Your Insurance Agency Use Pay-Per-Click Advertising?

Pay-per-click (or PPC) advertising is a type of online advertising in which you pay every time a user clicks on your ad. The most common kind is paid search, where your ad appears at the top of search results for a keyword you choose.

PPC advertising is a quick and easy way to get your website at the top of search results, and it does generate traffic—but it also costs money. Here are a few things to consider when deciding whether to try PPC.