How to Keep Networking During the COVID-19 Pandemic

With many business gatherings and events canceled in the midst of the COVID-19 pandemic, many people are letting networking fall by the wayside. But for many insurance professionals, networking is a key part of doing business.

You don’t have to put all your networking on hold if you’re under a stay-at-home order. You can take your networking online—and hopefully build stronger and more diverse connections that will serve you well once things return to normal.

Here are a few ideas.

Are Your Testimonials Pulling Their Weight?

Testimonials. Marketing pros will tell you that you need them no matter what business you’re in.

According to some studies, testimonials are rated at 89% effective—higher than any other form of content marketing.

Developing a strategy to ask for testimonials from your customers can be a crucial part of your marketing. But some testimonials are more powerful than others. How do you make sure the testimonials you’re getting promote your business effectively?

Staying Connected to Your Insurance Customers During the Coronavirus Outbreak

Strong customer relationships are the foundation of successful business for many insurance agents. But in the midst of a global pandemic, how do you keep your relationships with customers strong?

Chances are, your customers are all facing a certain amount of upheaval in their lives, and it all stems from the same source. But you can still maintain your presence in their lives—and possibly help alleviate that stress. Here’s how.

How to Sell Insurance to Small Businesses

Selling insurance to small business owners can be its own special challenge. Individual owners often have considerable risk exposure, as a larger business would—but without the same resources, in terms of money or time, to research or buy the coverage they need.

But the potential for business in this market is great: according to the US Small Businesses Profile, there were approximately 30 million small businesses in the United States as of 2018. All of them need some form of insurance.

Should Your Insurance Agency Use Pay-Per-Click Advertising?

Pay-per-click (or PPC) advertising is a type of online advertising in which you pay every time a user clicks on your ad. The most common kind is paid search, where your ad appears at the top of search results for a keyword you choose.

PPC advertising is a quick and easy way to get your website at the top of search results, and it does generate traffic—but it also costs money. Here are a few things to consider when deciding whether to try PPC.

Three Ways to Bring in Business From Your Community

With so much emphasis on digital marketing these days, it can be tempting to just stay behind your computer screen when you’re promoting your insurance business.

But you can also generate income by forging ties in your local community—and this can be incredibly rewarding. According to Nielsen, approximately 92% of people are likely to trust referrals from those they know and trust.

Here are a few ways you can get out of the office and make a contribution to your local community—that can also bring in business.

How to Email Your Prospects According to the Buying Cycle

Email marketing is one of the most effective marketing channels for any business—including insurance. According to Hubspot, 91% of customers want to hear from the companies they buy from via email. It’s a great way to nurture and retain your customers while maintaining brand loyalty.

However, as effective as email is as a marketing option, it’s important to be strategic about the types of emails you send—and when. One way to strategize and organize your email marketing campaign is according to the buying cycle.

Three Steps to Effective Drip Marketing Campaigns for Insurance

If you’re like many insurance agents, you don’t have time to hand-nurture every lead. That’s where drip marketing campaigns come in.

These email marketing campaigns involve sending a series of pre-written messages over a period of time to a prospect, nurturing them through your sales funnel. The whole process is automated, so once it’s set up, all you have to do is turn it on.

Here are a few tips for setting up and running your own drip campaigns.

Know what you want to get out of it

Five Creative Holiday Marketing Ideas for Insurance Agencies

Let’s face it: most of your target audience is not going to be thinking about insurance during the holidays. But that doesn’t mean you should take a break from outreach. It just means shifting your tactics.

The holiday season is a great time to reach out and engage with your community—both locally and online. Here are a few ideas for keeping the conversation going during the holiday season.

Four Business Habits to Leave Behind in 2020

A new year is upon us—and that means an opportunity to take stock of what we’ve done right in the previous year, and what we could do better. Here are a few bad habits that are surprisingly common among people in the insurance industry—and other industries besides. Cut these habits, and you’re likely to have a successful new year.

B2B vs. B2C Marketing: A Difference in Mindset

When you’re selling to businesses, your sales and marketing tactics may often differ greatly from those you’d use to reach individual consumers. There are significant differences in terms of the buying cycle and what influences a buying decision when it comes to B2B (business-to-business) and B2C (business-to-consumer) markets.

Here’s an overview of the main differences.

Five Steps to Strengthening Rapport With Your Insurance Customers

In any sales position, building rapport with your customers is crucial. The same is true with insurance. Building good relationships with customers results in increased loyalty and retention, as well as referrals and more revenue for you.

Here are a few ways you can strengthen your relationships with customers more—and make those relationships the foundation of your business.

How to Differentiate Yourself as an Insurance Agent

It’s not easy to make your business stand out when you work in the insurance industry. Competition is intense, and sometimes it can be hard to put your finger on exactly what sets you apart—and why customers should work with you instead of your competitor.

But knowing why customers choose you over competitors can drastically increase your sales. Here are a few ideas for determining your unique selling proposition.

Insurance Marketing: Is Direct Mail Still Worth It?

In today’s marketing landscape of social media, online quote forms, email newsletters, and email marketing, direct mail can seem out of touch. But the reality is that many insurance agents are still mailing prospective customers directly—and making money at it. Here’s a look at why.

How to Develop a Content Strategy for Your Insurance Blog

Fresh, original content. Search engines love it—and so do your visitors. As an insurance agent, you can build your credibility, generate leads, and make your website an informative destination for visitors by running a successful blog.

But what goes into an insurance blog? To do it right, you need to discuss topics that are of urgent concern to your ideal customer. That takes a certain amount of planning—and a firm understanding of who you’re selling to and what they want.

Here are a few tips for developing your content strategy.

Can Insurance Agencies Market on Instagram? (Yes!)

When it comes to social media marketing, Instagram is still under-utilized by the insurance industry. And that’s a shame because if you do it right, Instagram can be very effective.

According to TechCrunch, Instagram sees approximately 1 billion users per month (as of 2018). Chances are you’ll find all the same prospects on Instagram that you’d find on LinkedIn, which is where many insurance agents tend to focus their marketing efforts.

Brand Consistency: Why It’s Important for Insurance Agents

When it comes to branding, the key is consistency.

Brand consistency just means keeping your branding the same across all your marketing platforms and campaigns. It also means keeping your company’s actions and communications in line with your values.

According to a report by Circle Research, 77% of marketers say branding is absolutely crucial to their growth. So, why is it so essential to present a brand-consistent face to the world?

Here are three reasons.

Because consistency builds trust—and insurance is all about trust

Selling Insurance to Younger Customers

Millennials-those born between the early 80s and the early 2000s—are among the most challenging markets to sell insurance to. But you can generate a lot of business by targeting millennials, if you know how to reach them. Here are a few tips.

Pricing is important. Younger buyers are extremely price-sensitive. True, you probably don’t have much control over how much one customer’s plan will cost per month; that will depend on the company whose products you sell, and that customer’s situation.

B2B vs. B2C Marketing for Insurance Brokers

No matter what industry you’re in, it’s crucial to know your audience. Depending on the type of insurance you sell, you may be in a B2B (Business to Business) or a B2C (Business to Consumer) market. These two are fundamentally different in some ways—but similar in others.

Here’s a look at things to keep in mind when selling to a B2B and B2C market.

Five Social Media Missteps for Insurance Agents to Avoid

Social media accounts are practically mandatory these days when you’re considering promoting any business—and that includes insurance. They can be a great way to expand your reach and get people interested in what you sell. But each social media platform has its own culture—and its own potential pitfalls.

That said, there are a few common social media mistakes that lots of people make—across many platforms. Here’s an overview.