A blog post about blogging

How Not to Waste Your Time on Insurance Blogging

If you’ve been looking for insurance marketing advice, chances are someone has told you to start a blog. And blogging can be a great way to spread the word about your business—but it can also be a huge waste of time. Here are a few tips to make sure you get results from your insurance blog—and attract the audience you’re looking for.

More Insurance Marketing Mistakes—and How to Avoid Them

There are many marketing strategies that can go a long way toward building your business and bringing in a steady stream of new referrals. However, it’s easy to make mistakes that can seriously weaken the impact of what you do.

Four Tips for Generating More Traffic to Your Insurance Website

If you’re an insurance agent, having a website is non-negotiable. Customers expect to be able to check you out, learn about your products, and even get a quote online. But just because you build it doesn’t mean they will come. If you’re finding you’re not getting as much traffic to your website as you’d like, here are a few tips for generating more.

Got a Negative Online Review? What to Do.

It’s practically inevitable. If you’re marketing your insurance business on social media—and in this day and age, it’s very difficult to avoid it—then eventually you’ll get a negative review online. This can be a challenge to deal with—both professionally and personally. But the way you deal with it can actually bring you more business, if you do it right. Here are a few tips.

Inspiring Your Insurance Sales Team: Six Tips

It’s tough enough keeping yourself inspired sometimes. If you’re leading a team, it’s essential to keep them engaged and motivated to earn more money—both for themselves and for your business. Here are a few tips for keeping your sales team inspired—and sustaining your revenue.

Nailing the Conversation: Five Tips to Better Insurance Sales

A successful insurance sale often starts with a conversation. And that conversation is crucial to landing a sale. Here are a few tips for making sure it goes the way you want—with a new customer at the end.

Six Low-Budget Marketing Ideas for Insurance Agents

Marketing your business doesn’t have to be expensive. There are plenty of ways to get the word out, build an audience, get traffic to your website, and generate leads that don’t have to cost a cent. Here are a few ideas.

Prospecting for Insurance Clients: Look Under Every Stone

Prospecting can be the most difficult part of an insurance agent’s job. You can do it actively—scouring places like LinkedIn or visiting your local business organizations to find those who need the insurance you sell—or you can do it passively, with a properly SEO-optimized website and a good referral program, among other ideas. Here are a few tips for driving insurance prospects to your business.

Should You Still Advertise on Television?

People still watch television. According to a recent Nielsen report, people watched approximately 141 hours of television per month in the third quarter of 2014. But with all the other ways available to reach your prospects these days, is television worth the investment? Here are a few things to consider before you decide.

Should You Offer Insurance E-Books and White Papers?

White papers, e-books, and other types of long-form content are becoming more and more popular as a marketing tool across numerous industries. But they also take a great deal of effort to produce—and aren’t always worth it. Here are a few things you should ask yourself before making the commitment.

Using Explainer Videos to Market New Insurance Products

Explainer videos are brief, funny videos, usually about 60-90 seconds long, that explain a product or service. They gained popularity in the software industry, but these days they can be seen in many different sectors—including in insurance.

Insurance Blogging Tips for Better SEO

Blog, SEO

Insurance agents blog for a number of reasons. These include building an expert reputation, connecting with customers, starting conversations, attracting media attention, and improving the website’s visibility in search engines. Blogging can be a very effective tool for SEO, or search engine optimization, and you can get great results without being an expert. Here are a few things to keep in mind.

Four Tips for Nurturing Strong Relationships Online

Building strong relationships with your customers is crucial in the insurance industry. This goes for customers you interact with online as much as it does for those you meet in person. Here are a few ideas for pulling it off gracefully.

Four Insurance Marketing Mistakes to Ditch in 2017

The start of a new year is a great time to take stock of what’s working—and what isn’t—in your marketing strategy. It’s just as important to give up on tactics that aren’t getting you anywhere as it is to stick with activities that are achieving great results. Here are a few moves to ditch in the coming year.

Insurance Trends in 2016

Now that 2016 is over, it’s possible to look back at the year in insurance—its positives as well as its negatives. 2016 was a challenging year for many, but there were also some bright spots in the year. Here are a few of the things that had an impact on the insurance industry.

New Years Resolutions for Insurance Agents in 2017

2016 wasn’t an easy year for everyone, but hopefully you saw some successes in the past year. The New Year is a great time to assess how far you’ve come, the achievements and setbacks you experienced, and where you want to go in the next twelve months. Here are a few resolutions for insurance agents in the coming year.

How to Keep Your Insurance Marketing Emails Out of Spam Folders

“Spam” is the shorthand term for unsolicited bulk email, sent to thousands or even millions of emails at a time for marketing purposes. Spam filters function to sort these messages out of the recipient’s inbox. If you use email marketing to promote your insurance business, it’s important to understand how these filters work—and how to keep your messages out of them.

Meet the Team

Name: Gabriela Patino

Job Title: Admin

Number of years of experience: <1

What do you enjoy most about your job? The people that I work with are AMAZING, and very helpful.

What surprised you the most about it? How many different types of insurance there are.

What’s your ideal Saturday afternoon? Collecting sea shells and sand dollars at the beach.

What’s one thing most people don’t know about you? I’m Bilingual in English and Spanish

Five Weird Ways to Tweak Your Email Subject Lines for Better Open Rates

According to some estimates, as many as 205 billion emails are sent every day. Click-to-open rates for marketing messages among mobile users in the US hover around 13.7%, according to 2016 estimates; desktop rates are a bit higher, at 18%. That translates into a lot of marketing emails that don’t get opened.

Your email subject line is the biggest predictor of whether or not your message will be read. And what works best might surprise you. Here are a few ways to tweak your email subject lines to get more opens—that you might not have thought of.

Questions to Ask When Qualifying an Insurance Lead

Qualifying your prospects allows you to devote the majority of your sales efforts to your best potential clients—the ones who have a demonstrated need for the type of insurance you sell, buying authority and the budget behind it, and who are ready to buy.

Asking the right questions at the beginning of the sales process can help you determine what the prospect’s buying pattern is, their existing concerns about insurance, their satisfaction with their current provider, and whether they’re worth selling to. Here are a few questions that can help you narrow down your field.