B2B vs. B2C Marketing: A Difference in Mindset

When you’re selling to businesses, your sales and marketing tactics may often differ greatly from those you’d use to reach individual consumers. There are significant differences in terms of the buying cycle and what influences a buying decision when it comes to B2B (business-to-business) and B2C (business-to-consumer) markets.

Here’s an overview of the main differences.

Five Steps to Strengthening Rapport With Your Insurance Customers

In any sales position, building rapport with your customers is crucial. The same is true with insurance. Building good relationships with customers results in increased loyalty and retention, as well as referrals and more revenue for you.

Here are a few ways you can strengthen your relationships with customers more—and make those relationships the foundation of your business.

How to Differentiate Yourself as an Insurance Agent

It’s not easy to make your business stand out when you work in the insurance industry. Competition is intense, and sometimes it can be hard to put your finger on exactly what sets you apart—and why customers should work with you instead of your competitor.

But knowing why customers choose you over competitors can drastically increase your sales. Here are a few ideas for determining your unique selling proposition.

Insurance Marketing: Is Direct Mail Still Worth It?

In today’s marketing landscape of social media, online quote forms, email newsletters, and email marketing, direct mail can seem out of touch. But the reality is that many insurance agents are still mailing prospective customers directly—and making money at it. Here’s a look at why.

How to Develop a Content Strategy for Your Insurance Blog

Fresh, original content. Search engines love it—and so do your visitors. As an insurance agent, you can build your credibility, generate leads, and make your website an informative destination for visitors by running a successful blog.

But what goes into an insurance blog? To do it right, you need to discuss topics that are of urgent concern to your ideal customer. That takes a certain amount of planning—and a firm understanding of who you’re selling to and what they want.

Here are a few tips for developing your content strategy.

Can Insurance Agencies Market on Instagram? (Yes!)

When it comes to social media marketing, Instagram is still under-utilized by the insurance industry. And that’s a shame because if you do it right, Instagram can be very effective.

According to TechCrunch https://techcrunch.com/2018/06/20/instagram-1-billion-users/, Instagram sees approximately 1 billion users per month (as of 2018). Chances are you’ll find all the same prospects on Instagram that you’d find on LinkedIn, which is where many insurance agents tend to focus their marketing efforts.

Brand Consistency: Why It’s Important for Insurance Agents

When it comes to branding, the key is consistency.

Brand consistency just means keeping your branding the same across all your marketing platforms and campaigns. It also means keeping your company’s actions and communications in line with your values.

According to a report by Circle Research, 77% of marketers say branding is absolutely crucial to their growth. So, why is it so essential to present a brand-consistent face to the world?

Here are three reasons.

Because consistency builds trust—and insurance is all about trust

Selling Insurance to Younger Customers

Millennials-those born between the early 80s and the early 2000s—are among the most challenging markets to sell insurance to. But you can generate a lot of business by targeting millennials, if you know how to reach them. Here are a few tips.

Pricing is important. Younger buyers are extremely price-sensitive. True, you probably don’t have much control over how much one customer’s plan will cost per month; that will depend on the company whose products you sell, and that customer’s situation.

B2B vs. B2C Marketing for Insurance Brokers

No matter what industry you’re in, it’s crucial to know your audience. Depending on the type of insurance you sell, you may be in a B2B (Business to Business) or a B2C (Business to Consumer) market. These two are fundamentally different in some ways—but similar in others.

Here’s a look at things to keep in mind when selling to a B2B and B2C market.

Five Social Media Missteps for Insurance Agents to Avoid

Social media accounts are practically mandatory these days when you’re considering promoting any business—and that includes insurance. They can be a great way to expand your reach and get people interested in what you sell. But each social media platform has its own culture—and its own potential pitfalls.

That said, there are a few common social media mistakes that lots of people make—across many platforms. Here’s an overview.

Should You Use a Customer Service Chatbot on Your Insurance Website?

Chatbots are ubiquitous these days. These AI computer programs simulate a conversation—either via voice or text. Some can be quite convincing, and there’s been an uptick in applying this technology to customer service—including among insurance companies.

Automate Your Insurance Marketing and Save Time

Insurance is an industry based on relationships. Staying top-of-mind with key customers by reaching out on a regular basis can go a long way toward cultivating those relationships—but that takes a lot of time.

The good news is that you can automate a great deal of this process—even if it’s personalized. There are many ways to stay in touch with large lists of customers—and generate interest among new prospects—with the click of a button. Here are some simple ways you can integrate automation into the work you’re already doing—and see results.

Five New Years Resolutions to Grow Your Insurance Business in 2019

We assume you want to make more money in 2019—we all do. Here are a few ideas for boosting your business in 2019 that you can implement immediately.

Enhance your customer service. A lot of insurance agents talk a strong game on customer service, but not everyone delivers. Being the agent who walks the walk can differentiate you from your competition.

Six Ways to Make Your Insurance Website More Helpful to Prospects

These days, insurance prospects want to find the information they need immediately online, without having to call to get a quote. If they can’t get that, they’ll often move on to your competitors.

Yet many insurance agency websites are little more than glorified brochures—static sites that haven’t been updated since the 1990s. If this sounds familiar, here are some steps you can take to bring your website up to the present day—and land more business.

Make sure your website is mobile-responsive.

Five Steps to Strengthening Rapport With Your Insurance Customers

In any sales position, building rapport with your customers is crucial. The same is true with insurance. Building good relationships with customers results in increased loyalty and retention, as well as referrals and more revenue for you.

Here are a few ways you can strengthen your relationships with customers more—and make those relationships the foundation of your business.

7 Reasons People are Unsubscribing from Your Email List

Are your email open rates down? If so, there’s probably a reason. People skip reading emails and unsubscribe from lists for lots of different reasons—but luckily, you can do something about it. Here are some of the most common reasons people unsubscribe from your list.

Can You Make Money Selling Insurance on Instagram?

You may already have social media profiles for your insurance business on Facebook, LinkedIn, or Twitter. But have you considered promoting your brand in Instagram? If not, maybe you should.

How Optimized are Your Marketing Emails?

It’s 2018—how are your marketing emails doing? Despite all the social media platforms we now have, to reach out to customers, email remains one of the most effective methods of digital marketing. But best practices change, and if you’ve been sending your email campaigns the same way for a while, now may be time for an update.

Here are some of the best practices for insurance agents in email marketing.

Five Ways to Build a Referral Network for Your Insurance Business

Hate asking for referrals? You’re not alone. It can be difficult to ask for anything, especially in a professional context. But people are much more likely to give you a call if someone they trust has recommended you.

Here are some ways to make it less awkward to ask for—and get—referrals.

Make it an official program. What’s less awkward? Asking each customer for the names and contact info of three friends or family members who could use your insurance expertise—or telling them you have a referral program that they might be interested in?

Five Ways to Use Online Videos in Your Insurance Marketing

Videos can be a great way to market your insurance business. Putting up a short video on YouTube, Vimeo, or Instagram can help you reach new customers, and creating a series of videos can both build an audience and boost your SEO. Here are a few ideas for a winning video series.