The colors you choose for your branding can have a huge impact on your ability to attract customers and prospects. That’s because color has a profound psychological impact on all of us, even if we don’t consciously realize it.
The colors you choose for your website, logo, and other branding are often the first things people notice about your brand. Here are some guidelines for what various colors mean, and how they tend to be used in the insurance industry.
Red: Red is the color of fun, excitement, energy, and passion. It can also prompt feelings of hunger.