Four Ways to Leverage Twitter to Build Your Insurance Business
Twitter can be a powerful tool in boosting your business—but the right way to do it isn’t always self-evident. One reason is that there is no “right way” to use Twitter—many people have had success using it in different ways. However, if you’re in the insurance business, there are a few specific things you could be doing to make your Twitter efforts more effective. Here are a few ideas.
Get the word out about savings. There are probably plenty of ways you help your customers save money on insurance. Why not tell people about it on Twitter? Mention special promotions or a way you helped a specific customer reduce insurance premiums (without naming names, of course). This will highlight the value you bring to your customers—and potentially plant seeds in the minds of a few prospects to switch.
Offer valuable tips. Part of an insurance agent’s job is to serve as a guide to customers. Highlight the value of that role by offering some insider information on Twitter—free of charge. Talk about what people can do to reduce premiums on the types of insurance you sell, how new regulations could affect your customers, key tips for how to choose a policy or interpret an insurance contract—you get the idea.
Start a conversation. Twitter gives you a democratized way to talk to people you might never get to have a conversation with face-to-face. If you sell business insurance and the CEO of a company you’d love to have as a client is on Twitter, it’s an opportunity for you. Avoid anything that sounds like a sales pitch—but respond to something a prospect says and try to get a conversation going. You never know what doors you might open.
Respond to industry developments. If there’s a major legislative change going on with your side of the insurance industry, chances are your customers are wondering how it will affect them. Twitter is a great way to offer quick, easily-digestible information that could help.
Twitter is a powerful tool for staying in front of both prospects and regular customers on an ongoing basis and continually proving your value to them. A strong Twitter strategy can help you both retain existing customers—and drive new ones to your door.