Free Ways Insurance Agents Can Keep In Touch With Customers & Prospects
Persuading a prospect to become a customer often involves “showing up” a certain number of times—staying in touch with them on a regular basis so that when they’re ready to buy the kind of insurance you sell, you’ll be the first person that comes to mind.
The bad news is that this takes time and a certain amount of planning. The good news is that it doesn’t have to be expensive. Here are some free marketing ideas for insurance agents who need to keep in touch with customers and prospects.
Send an email blast. Showing up in your prospects’ inboxes on a regular basis is a great way to stay top-of-mind for them. But most people ignore or delete emails that seem too promotional or don’t have anything of value to offer in the effort to deal with more important issues.
When that’s the case, it’s important to offer content that’s of use—valuable information, news, and interviews about the insurance you offer.
Use social media. Communicating with your prospects on Facebook, Twitter, LinkedIn, and other social media spaces can be hugely helpful. Ask questions—or invite your contacts to ask you questions about the insurance you sell. Offer timely news that affects your insurance market to show you’re plugged in and aware. And definitely provide valuable information and advice about your insurance products.
Participate in discussion forums. Where do your prospects hang out online? The best way to reach them is to find out—and spend time there, too. This can be particularly effective if you offer insurance coverage for specific types of businesses. Look for online discussion forums and blogs that are relevant to the industries you serve and become part of the conversation. Establish yourself as an insurance expert on these sites (and include a link back to your website in your signature), and you’ll definitely strengthen existing contacts as well as making new ones.
Keeping in touch with prospects and customers doesn’t have to be expensive. There are hundreds of options online that are both free and effective—as long as your efforts are consistent. Pick one or two to concentrate your efforts on, and you’re likely to hit on a winning formula eventually.