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Video marketing is a great way for insurance agents to connect with existing and potential customers. Not only is it efficient and cost-effective—you can film and upload a video from your office for pennies on the dollar, and distribute it for free or practically free across social media—but it’s a great way to bring your personality and passion to an industry that many perceive as being dry and boring. Engage customers, answer questions, and build your business—everybody wins. Here are a few ideas for videos you can film and put up on your social media platforms and websites.

Testimonials from your customers. Got a few customers you really knocked it out of the park for? Have them film a quick testimonial talking about what you did for them—and how they benefited. Whether it’s helping them save money on their insurance, answering tough insurance questions, or providing excellent customer service—all stories from a third party give you instant credibility.

Answer questions. You can engage your customers by asking them to send or post their most urgent insurance questions—and answering the most common ones in a periodic video post. It’s a great way to get your audience interacting with you online, as well as positioning yourself as an accessible expert in the field.

Address current events. Was there a major weather event in your area that will likely affect your customers? Is a major new regulatory change—such as the Affordable Care Act—going to have an effect on coverage? If so, make videos that talk about current events and new regulatory changes that explain how these will impact specific customers you have in a clear, accessible way. Your customers will love you for it.

Interview your clients. You can conduct interviews with clients who’ve interacted with your company in some way—such as having a claim processed with a positive outcome for them. It’s a great way not only to build up a positive impression on social media, but also to boost the morale of your staff.

Film the funny things that happen around your office. Is your office much more fun than anyone would expect? Film it—and help destroy the myth that all insurance is boring. Film your agents and employees having fun around the office, interview them about their favorite parts of the job, or even put together a funny skit. Being funny and approachable will make people want to work with you for the fun factor alone.

There are plenty of ways you can use video to promote your insurance agency—these are just a few out of hundreds of good ideas. Turn on your camera and post a few videos—and watch what happens.