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Millennials are a huge market—and they need some types of insurance just as much as their older counterparts, if not more. There are plenty of opportunities for insurance agents in marketing to millennials. However, you need to know how to talk to them—and where to find them. Here are a few ideas for successfully capturing millennial attention and selling them insurance.

Get on social media. Millennials pay a lot of attention to social media. If you’re not already on Twitter, Facebook, LinkedIn, and other platforms where your target market hangs out, you should be. If you’re new to social media yourself, start with one platform and build up a presence there before moving on to others.

Be yourself. Once you’re on social media, be genuine. Let your real personality shine through—avoid corporate speak and sounding overly stilted and “professional.” Don’t be afraid to relax a bit. Millennials are sophisticated consumers, and they’ve been immersed in advertising their whole lives. They’re also very sensitive to businesses adopting less-than-genuine personas in their social media.

Offer online quotes. Millennials don’t want to call you to get a quote, and they don’t want to wait a day or two. They want to go onto your website, go through a simple process, and get a quote right away. It’s what many of the larger insurance carriers are doing, and it’s what you have to do. If you don’t have a way to get them quotes quickly and easily online, you’ll miss a lot of business in this sector.

Save them money. Many millennials are cost-sensitive when it comes to insurance, and with good reason. The economic downturn has hit them hard; many of them are burdened with high student loan debt and are working in less-than-optimal jobs. Some of them may be coming to you because they’ve aged out of their parents’ health insurance and need to find an alternative they can afford, or they’re making payments on their first car and need to figure out how to afford auto insurance. If you can show them that you can help them navigate various insurance options and save them a lot of money, you’ll demonstrate your value tenfold.

Millennials represent a huge sector of insurance markets, and they have a lot of spending power. Even better, they’re loyal—and if you can establish relationships with millennials early, chances are good you can hold on to their business for a long time. It’s important to meet them where they are on various social media sites, be authentic and responsive, offer streamlined online quote options, and help them make the insurance they need as affordable as possible. If you do, you’re more likely to get more business from this valuable and savvy demographic.