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Instagram is a social media platform based on visual content, where users can share images and short videos. And it’s huge—almost 400 million people use it. There are more users on Instagram than on Twitter—which means it can be a very valuable marketing tool. Yes, even for insurance.

It’s not uncommon for insurance agents to dismiss Instagram as a useful social media platform for marketing. After all, insurance isn’t a “visual” business—not like cooking, say. You don’t have a beautiful finished product at the end to take pictures of.

But that view is limiting—and there are actually plenty of creative ways to share your brand on Instagram. Here are a few tips for getting it right.

Trick out your profile. The Instagram profile doesn’t take up a big part of the page, but it’s still important. Instagram doesn’t let you include clickable links in content you upload, so it’s essential to link to your company website in your profile so users can further engage with you if they want. Make sure your profile has your branding, bio, agency name, location, and all other pertinent information. Ideally, you’ll have an overarching branding strategy that works across all the social media platforms where you’re active, including Instagram.

Post pics from your everyday business. You might think there are no opportunities to take pictures at your work, but there actually are. Here are just a few ideas:

• Friendly, approachable pictures of employees.

• Pics from corporate or external events.

• Photos that represent products and lines of business.

• GIFS and memes that relate to insurance issues.

Be approachable and human. The one trick to being successful on Instagram is not to be too “corporate.” Instagram followers like pictures that evoke an emotion and that humanize your company. That’s why candid pictures of employees and pics that highlight the relaxed, fun atmosphere of your company can do well—they show the human side of your agency.

Don’t forget the hashtags. Hashtags make you findable. Keep an eye on what’s trending in social media and upload posts that are relevant, using those hashtags. That will boost your traffic and views. However, be wary about using too many—instead, be strategic about it. Before posting, find two or three relevant hashtags that are trending and pick images that speak to those.

Share across all your social media. It’s easy to connect your Instagram profile to Twitter and Facebook—so the images you post on Instagram will show up on all three profiles. While it’s often better to tailor your content to each platform, Instagram images lend themselves well to posting in other more casual areas such as Facebook and Twitter as long as you don’t overdo it.

There’s a lot of opportunity in marketing on Instagram—most insurance businesses aren’t on it, so you’ll stand out. Make sure your profile is attractive, brand-consistent, and has a link to your company; use hashtags strategically by monitoring hashtag trends; and use pictures that make your company look fun and approachable. With this strategy, you should be able to get great results on Instagram.