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The start of a new year is a great time to take stock of what’s working—and what isn’t—in your marketing strategy. It’s just as important to give up on tactics that aren’t getting you anywhere as it is to stick with activities that are achieving great results. Here are a few moves to ditch in the coming year.

Assuming you know your audience. How well do you know your prospects, really? It’s possible you’re making a few false assumptions about what they want and the issues they face—even if you work closely with them every day. The New Year is a great time to touch base with your audience—either with a few candid conversations, a customer survey, or by reaching out on social media—to take stock of their needs and challenges.

Trying to sell on social media. Social media can be a challenge to work into marketing strategy, because overtly selling often goes against the ethos of the platforms. It’s best to think of social media more as a tool to engage and connect with potential customers, rather than make money. Ideally, some of the people in your audience will check out your website and fall into your sales pipeline—but the place to sell isn’t on your Twitter account or LinkedIn groups themselves.

Being too busy on too many channels. Most people don’t have the time to do a great job connecting on every social media channel. This year, take stock of where your best results and best traffic numbers come from, and stop putting forth effort on the channels where you’re not getting the best return. You only have a limited amount of time to put toward each channel, and your results will be much better if you put more time toward the channels that work best.

Producing a lot of less-useful articles when a single really useful one will do. You don’t need to update your blog every day these days. Recently, content does better—and is more likely to be shared—if it’s long, in-depth, and solves a specific problem your customer faces in a really thorough way. Concentrate on making your content useful, not frequent. If that means you update less because it takes more time to write each blog post, that’s fine.

This year, take stock of what you’re doing with your marketing—what’s working and what isn’t—and get rid of a few practices that aren’t serving you well. You’ll be able to dedicate your marketing resources and time toward what works best, which will net you better results in the coming year.