Blog

If you’re an insurance agent, having a website is non-negotiable. Customers expect to be able to check you out, learn about your products, and even get a quote online. But just because you build it doesn’t mean they will come. If you’re finding you’re not getting as much traffic to your website as you’d like, here are a few tips for generating more.

Include a link in your email signature—and promotional materials. Make sure you’re promoting your website in all your communications. You can put a link in your email signature so it shows up at the bottom of every email you send. In addition, make sure your web address appears on all your marketing materials—brochures, postcards, sales letters, and any other collateral—so people know where to find you. If you already do promotional giveaways—anything from pens to paperweights with your company logo and contact information—make sure your website address is on these too.

Start a blog. Blogging may take a while to start producing results, but when it does, it can really deliver—increased SEO visibility, opportunities for online promotion across multiple platforms, stronger credibility as an expert, and opportunities to connect with industry leaders. It’s also a great tool for gauging the interests and struggles of your prospects—by seeing which posts they respond to most. Any blog has to be well-written to stand out, and speak to the audience’s interests—but if you do it well, increased traffic is just one of many benefits.

Hire an SEO firm. There are a range of ways you can improve your ranking in the search engines on your own that require varying levels of technical skill. If you have the time, delving into it can bring rewards. However, if you’re too busy running your business to take on a project of that size, hire an expert for either a one-time overhaul or ongoing SEO services.

Get social. Developing a social media presence can help you attract traffic from a range of different sources. Depending on your tactics, platforms such as Twitter, YouTube, Facebook, LinkedIn, and Instagram can all be effective—if you’re creative in using them and understand the rules and expectations of each culture.

Driving traffic to your website doesn’t have to be difficult—but it can take sustained attention. There are very few quick fixes. Make sure your website address is prominent on all your communications and materials; develop a presence on a few social media platforms; start a blog; and devote some attention to your website’s SEO, and you should be able to improve the volume of your traffic.