Marketing Resolutions for Insurance Agents in 2018

Setting aside time to grow your business can be challenging—especially if you have a full day’s worth of work servicing the customers you already have. But it’s necessary if you want to grow.

The start of the year is when many business owners—insurance agents included—decide how to allocate their marketing resources in the coming twelve months. Here are a few resolutions for you to consider as we move into 2018.

Get in touch with your existing customers. Get the new year off to a strong start by developing an outreach campaign to the people most likely to buy from you—those who’ve bought from you before.

Alert them to expiring insurance policies—and offer a free review to see if they qualify for better coverage or a lower rate. Look for crossover sales opportunities—and make sure your existing customers know what other types of insurance you sell. Send a “Happy New Year” card expressing appreciation for your business.

Develop a system to ask for referrals. Many insurance agents get a large percentage of business through referrals. When it happens naturally, it’s fantastic—but if you don’t have an established system for asking, you’re leaving money on the table.

Figure out an incentive you can offer to anyone who refers business to you. Partner with other businesses in the community to offer incentives to each other’s customers. Or simply ask—put the question in your email sign-off and elsewhere customers will see it.

Update your website. Is your website mobile-friendly, and do you offer an automatic quote generator? If not, you may be losing customers.

There’s no question that people shop and conduct research on their phones, tablets, and other devices now as much as they do on their laptops—if not more. It’s crucial to have a website prospects can easily navigate on any device.

Instantaneous quotes are also extremely common and expected now in many areas of insurance—so consider whether it’s right for you to offer that on your website.

Try a new form of advertising. Always want to give Facebook ads a try? How about content marketing on LinkedIn? The new strategy you choose should be determined by where your audience is—business clients are more reachable on LinkedIn, for instance.

Pick something that doesn’t take a lot of time to implement at first—and see how you do. Choose one new strategy a month or every few months until you hit on something that gets results—and that’s sustainable.

With the right marketing strategy, this year could be the strongest yet for your business. Take some time to make contact with existing customers, update your marketing, and try something new—and hopefully, 2018 will be an excellent year for you.

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