Five Ways To Show Your Customers You Appreciate Them
In the age of social media, email newsletters, constant blogging, and more, it can feel like you’re in touch with your customers all the time. But exceptional customer service still isn’t automatic, even though the options you have to deliver that service vary now more than ever. Showing your customers you appreciate them, on a personal level, can still take foresight and planning. Here are a few ways to do it.
Thank them personally. There are many ways to personally thank new or continuing customers. A hand-written note can go a long way—and make you stand out from the competition. Send gifts to your best customers on their birthdays or over the holidays. Thanking your customer on social media can also be appreciated.
Be continually accessible. Outstanding customer service should be a baseline requirement—but it’s rare enough to make customers feel special when it happens. Return emails and phone calls quickly; be reachable via social media; and offer several different options for support. Make yourself available for in-person appointments whenever needed. Go out of your way to solve insurance challenges your customers face, and you’ll definitely make them feel appreciated.
Stay in touch. You can make your customers feel appreciated by periodically keeping in touch. Send email newsletters and prompt reminders about insurance renewals. Get in touch personally if you find a way a customer can save on their insurance, or get more comprehensive coverage.
Host an event. Throw a party or reception for your best customers. Partner with a local restaurant or venue; get partnerships from other local businesses and host a raffle or giveaways. This provides a great opportunity to build relationships with your customers in person as well as forge connections in your local business community.
Send a card. Keep track of your customers’ milestones. Send a card congratulating them at the birth of a child, purchasing a house, sending a child to college, marriage, or other major life events. These life events often come with a need for a new insurance policy, so getting in touch with them during these times is a sound marketing tactic.
Even in an age of over-connection, keeping a personal connection to your customers can be a challenge. But with some planning and forethought, it’s definitely possible. The effort will pay off—and the relationships you build will be worth it.