Five New Years Resolutions to Grow Your Insurance Business in 2019
We assume you want to make more money in 2019—we all do. Here are a few ideas for boosting your business in 2019 that you can implement immediately.
Enhance your customer service. A lot of insurance agents talk a strong game on customer service, but not everyone delivers. Being the agent who walks the walk can differentiate you from your competition.
The new year is a great time to take stock of your customer service. Evaluate your weak points. Do your customers have to navigate a complicated phone tree to get someone on the phone? How long does it usually take you to respond to emails? Even if you pride yourself on your service, there may be a few things you can improve upon—and that will improve your business.
Encourage feedback. Why do your customers like working with you? What things do they think you can improve? It can take courage to ask for feedback, but it’s always informative—and helpful to your business.
Make a point of gathering customer feedback in the new year. The reasons customers give for working with you can help you identify strengths you didn’t know you had—and you can incorporate those into your messaging. Positive testimonials are a strong asset to any business. And constructive criticism can help you identify and shore up weak points.
Update your website. If you’ve been too busy the past few years to pay much attention to your website—and a lot of us get into this position—then it’s probably due for an overhaul. Your website should be intuitive, easy to use, and have a clean design. Other things to consider include an instant quote feature, chat bot customer service, mobile responsiveness—and even a blog.
Build a referral network. People are most likely to buy from those who come recommended by friends and family. You can encourage referrals in a number of ways—by asking for them in your email subject line; handing out extra cards for your customers to pass to their friends; even building out a referral reward program in partnership with other local businesses.
Engage more on social media. Social media provides you with an opportunity to connect—both with existing customers and prospects, as well as others in the industry. It can be a great way to build your business, strengthen your professional network, and get your message out there. Consider putting a little more time into social media this year, and see the results flow in.
With every new year come new opportunities. Consider a customer service audit—find out what you’re doing well and what could use improvement. Ask your customers for feedback, develop a plan to encourage referrals, and improve your online and social media presence. With these steps, your new year could be one of the best yet for your business.