How to Differentiate Yourself as an Insurance Agent

It’s not easy to make your business stand out when you work in the insurance industry. Competition is intense, and sometimes it can be hard to put your finger on exactly what sets you apart—and why customers should work with you instead of your competitor.

But knowing why customers choose you over competitors can drastically increase your sales. Here are a few ideas for determining your unique selling proposition.

Ask your customers. Send out a survey asking your existing customers why they chose to do business with you. Their answers might surprise you—and they might have little to do with pricing. Your customer service, knowledge, accessibility, or personality may have played a big role.

Consider pricing. As an insurance agent, you may not have much ability to control the pricing of the products you sell. But many customers—especially in the B2C market—are very price conscious. They want to know they can afford what you sell.

You may not be able to reduce the prices on the plans you sell. But you may know a lot about why people get discounts or how to reduce the cost of their coverage. Advertising that you can help people find coverage they can afford will go a long way to driving new business for you.

Consider customer service. How accessible are you to your customers? Can they reach you across all forms of social media? Do you frequently spend time with them on the phone to answer questions and guide them through difficult insurance questions?

Some customers value a reassuring presence that can help them solve insurance issues, especially when they have a claim. Using this to set you apart can help you tap into that anxiety about insurance being too complicated to understand.

See Also: Automate Your Insurance Marketing and Save Time

Be a font of information. Being active online—through a blog, a video series, webinars, social media, and other places—can do a lot to bring you to the attention of people looking for the kind of insurance you sell. The insurance industry can be confusing and intimidating to non-experts—and if you can make yourself stand out as someone who can break things down into easy-to-understand information, you’ll definitely attract business.

Standing out can be difficult in a market as competitive as insurance. But it’s not impossible. Consider what you’re doing to go above and beyond in terms of customer service and counseling people to find the right coverage and price for them—and ask the real experts: your customers. If you do, you’re likely to find the answer to that question.

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