Five Creative Holiday Marketing Ideas for Insurance Agencies

Let’s face it: most of your target audience is not going to be thinking about insurance during the holidays. But that doesn’t mean you should take a break from outreach. It just means shifting your tactics.

The holiday season is a great time to reach out and engage with your community—both locally and online. Here are a few ideas for keeping the conversation going during the holiday season.

Show appreciation. Building an insurance business is all about cultivating long-term relationships. The holidays are a greet time to show your appreciation by reaching out with a heartfelt message to your ongoing customers.

There are lots of strategies for doing this. Send a card in the mail to your customers—this will stand out more than an e-card or email message. (Incidentally, according to one survey https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/, approximately 73% of respondents expressed a preference for traditional mail).

If you really want to step things up, send a gift card to a select few of your best customers or most important partners.

Get involved in the community. The holidays provide an excellent opportunity to get out from behind your desk and connect with people on a more personal level.

Look for opportunities to be involved in events in your community during the holidays. Sponsor a concert or theatre event. Or host one of your own—a caroling event, an ice sculpture competition, or a holiday-themed party.

Volunteer. Volunteering is also a great way to make lifetime connections—and show your commitment to your community. Volunteer at a local soup kitchen or other organization that does a lot of work during the holidays—and encourage your team to join you. Or, you could organize your own charity drive or other charitable event.

Create holiday-themed content. What insurance-related issues are most acute during the holidays? For instance, are car accidents up in your area over New Years—and what steps can your customers take to reduce the risk?

Develop a series of blog posts, videos, or other content that talks about holiday-related issues that are relevant both to the type of insurance you sell and your customers’ interests. This will help build your audience and generate interest and traffic over the holidays.

Get personal. Insurance is a fairly formal business. But the holidays are a great time to give your customers a peek behind the curtain, and make you and your staff more approachable.

One way to do that is to give your audience an inside look at your team solving customers’ problems and working hard leading up to the holidays.

Has anyone decorated their office or workstation in a fun and interesting way? Is anyone volunteering outside the office? Did someone bring in holiday-themed baked goods? These are all great opportunities to show how you and your team celebrate.

The holidays don’t have to be your slow period. There are plenty of ways to bring the holidays into your outreach—and generate traffic and business at the same time. Start with these ideas, and you should be able to devise a holiday-themed marketing and outreach plan that’s both effective and fun.

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