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With so much emphasis on digital marketing these days, it can be tempting to just stay behind your computer screen when you’re promoting your insurance business.

But you can also generate income by forging ties in your local community—and this can be incredibly rewarding. According to Nielsen, approximately 92% of people are likely to trust referrals from those they know and trust.

Here are a few ways you can get out of the office and make a contribution to your local community—that can also bring in business.

Establish a referral program. A referral-for-reward program is a great way to reward your biggest advocates. Offering an incentive is key—and there may be local businesses willing to provide a reward that will drive new business their way.

The reward can be anything—a discount at a local store, restaurant, hotel, or other business. You can even offer tickets to a raffle for a higher-value prize, such as a weekend at a local hotel or dinner at a restaurant.

This is a great way to get your community involved in referring you, and building connections and partnerships with other businesses in your town.

Get involved in your local trade association. The Small Business Administration has chapters in cities and towns throughout the United States, and there are other trade associations as well.

Look for associations that attract not just colleagues in the insurance business, but also others offering parallel services—such as financial services.

You don’t have to lead with a hard sell when you get involved. The idea here is contributing your expertise to the community. Offer to be a speaker or serve on the board. Show up to meetings and forge connections.

This is a great way to meet others in your community, build an in-person network, and ultimately generate more business.

Volunteer. Volunteering is a great way to meet other people in your community that you might not otherwise meet. Find a cause you care about, and look for opportunities to join.

It’s easy to stick to the online methods when building revenue streams for your business. But especially if your client base is local, it can be highly valuable to get away from your computer screen and out into the community.

Look for chances to be involved—whether that’s volunteering, sponsoring a community event, contributing to a charity, or delivering a talk at your local business association. The connections you make in person could serve you well for years to come.