Four Ideas for Your Next Insurance Blog Post

Despite the rise of other forms of content marketing, blogging is still a crucial part of outreach strategy for many businesses.

According to a recent report from Hubspot https://www.stateofinbound.com/, marketers who make it a priority are 13 times more likely to see a positive return on investment than those who don’t.

But sometimes it can be a challenge keeping the interesting, engaging topics coming—week after week. If this is a constant challenge for you, here are some topic ideas to get your insurance blogging strategy started off strong in the New Year.

Talk about your professional passions

Lots of companies have a mission statement. But why did you, personally, get into the insurance business? What keeps you in it? What are you excited about?

This could be a great topic for a blog post—or several. Insurance is a relatively formal industry, and putting your personal feelings out there about the business can help people get to know you better—and foster trust. This could ultimately lead to more business.

Make it seasonal

Lots of insurance agents have seasonal ebbs and flows to their business. Is tax time an important point of the year for you or your customers? What about open enrollment? Do you see more claims coming in around holidays or in the summer?

Think about your yearly calendar and write down opportunities to discuss seasonal issues that come up with your business. Consider what the customer will want to know—and information that can help them during this time.

How-tos

How-to blog posts are popular across a wide range of industries. And they’re particularly well suited to insurance, which is a complex topic that laypeople all have to deal with at some point in their lives.

Writing how-tos about topics of interest to your customers—such as how to find an affordable healthcare plan, or how to compare homeowners’ policies—can help drive traffic and attention across a range of platforms.

Local topics

What’s going on in your local community? Talking about events in your area helps connect you to the community—and it helps in local search. This can be invaluable if most of your business is local.

You can talk about local issues relevant to insurance—but you can also do things like offer restaurant reviews, talk about festivals or events in town, or highlight a little-known tourist attraction in your area.

Blogging can help drive traffic to your website, build trust with your prospects, and ultimately fuel new business. No matter which topic you choose, keep your customer’s interests firmly in mind—and your blogging efforts should see great success in the coming year.

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