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Online reviews can play a huge role in generating new business. According to a recent study, approximately 93% of online shoppers check out online reviews before they buy. Even a single review can really make a difference in generating new business online.

So how do you influence your happiest customers to leave positive reviews for your insurance business? Here are a few tips.

Make sure you’ve claimed your business or set up a profile on all the main review sites

Google My Business, Yahoo Local, LinkedIn, Trustpilot, Yelp—there are lots of review websites where customers and prospective customers may find you. Make sure you’ve claimed your business profile and have an account running in all the places relevant to your business.

Now, whenever a happy customer tells you how great your service was in person or over the phone, you can ask them if they’d be willing to leave the same review online in one of these places.

Make it easy for customers to find you

Make it really easy for your customers to find you online and leave reviews. This may include linking to your profiles on various review websites in your email signature, on your newsletters, on social media, and on your website in a very visible place.

Get the timing right

If you’re going to ask directly, do it right after helping someone with a major insurance challenge.

People are most likely to write glowing reviews—and refer you to friends and family—right after you’ve helped them with something major and their enthusiasm is at a high point. If you wait too long, customers may not remember all the details and their enthusiasm will have naturally gone down.

Highlight your positive reviews on social media

Make it a practice to highlight positive reviews of your business on the social media platform where you’re most active.

This benefits your business in several ways: first, by broadcasting positive reviews to a wider audience than just those who visit the review website; and second, by reminding others in your audience that they could leave a review for your business as well.

There may be customers following you who would be happy to leave a review, but it’s not top of mind. This is just one more way to remind them.

Online reviews can make a massive difference for your business, and there are a number of ways to prompt your happiest customers to leave one for you.

Make it really easy for people to find places to leave you reviews; make sure you claim your business on all relevant platforms; and highlight your positive reviews on social media whenever you can. Take these steps, and you should be well on your way to building a strong record of positive reviews.