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These days, insurance customers have a lot of choices—and high expectations for convenience. When they want something, they want it fast—and they want the information they need to be always at their fingertips. Here are a few ways to bring more convenience to your insurance customers.

Give them online access. Develop a portal that lets customers check their insurance information at any time. They will still need to call and have a chat for more complicated questions, but customers appreciate the ability to answer their simpler questions quickly and easily on their own—from anywhere, without having to pick up a phone or do it within office hours.

Offer e-signatures. E-signatures can make doing business with you a great deal more convenient. With e-signature capability, they don’t have to get to a printer and scanner, drop anything in the mail, or be physically present to do business with you. It’s a lot easier to sign and finalize a policy over email—and you don’t have to deal with the hassle of filing physical paperwork. E-signatures even allow customers to complete their business with you on their SmartPhone.

Stay on top of their needs. Convenience is about more than technology and processes. It’s also about anticipating your customers’ changing needs and making it easy for them to update and upgrade their policies when it’s time. For instance, if you sell auto and homeowners insurance, make sure your auto customers know they can get both from you when they become new homeowners. It’s also important to keep your customers posted when they need to update their policies, when changes are coming, and when they can benefit from a discount. Targeted mailers and email are great for this purpose.

Offer instant quotes. Not every line of insurance lends itself well to instant quotes. But non-commercial customers in particular tend to expect them—and a lot of companies offer them on their websites. If you don’t already have an online quote system on your website, it’s definitely a good idea to develop one.

Stay timely. Nobody likes to wait a long time for a reply. It’s crucial to respond quickly to customer questions. If you do have to take some time to research the answer to the question, make sure the answer you provide them is still as timely as you can make it—and that it provides a thorough answer.

Convenience can make a big difference in whether your customers choose to do business with you—and stay with you. Make it as easy as possible to work with you—on every level—and it’s sure to help your business.