How to Connect More Authentically over Zoom (and Other Digital Environments)

During the course of the pandemic, many of us had to connect with colleagues, prospects, and even family over Zoom and other virtual platforms rather than in real life. Two years later, many of us still find ourselves holding meetings over Zoom.

How do you connect more authentically over digital platforms when it doesn’t feel natural to you? Here are a few ideas.

Stay present.

It can be a challenge to really be present in a digital environment, as there are so many distractions that you don’t have in person. From the way our faces look on camera to our kids making noise in the next room, it can be easy to lose focus and pay attention with only half your brain.

To connect authentically, make a real effort to give the person on the other end your whole attention. Do a quick mirror check before dialing in so you’re not worried about how you look. Use headphones if noise and conversations elsewhere in the building are going to be a distraction. Set your phone aside and mute your text messages.

People notice when your attention is completely on them, and it can vastly improve your interactions.

Admit your vulnerabilities as well as your successes.

Nothing forges connections more than admitting when you’re vulnerable. When it’s appropriate, it can help you build real human connections to discuss your struggles and the ways you’ve received help from others.

It may sound like this advice is best for personal rather than professional calls. But in a work setting, sharing your vulnerabilities can have significant benefits.

First, acknowledging the challenges involved in a project can make you seem relatable, and it can also provide a roadmap for others. And second, admitting where others helped you can lift those people up and highlight their skills and abilities.

Prioritize empathy.

Empathy comes through, no matter what platform you use. This may include asking the other person how they’re doing, listening attentively to what they say, offering thoughtful suggestions when asked for advice, and taking feedback to heart.

What comes easily in person can be a challenge over a digital environment—including making an authentic connection. But it can be done, if you commit to being mindful, present, and empathetic. If you do, you should be able to build more authentic and genuine connections no matter the medium.

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