Marketing Resolutions for Insurance Agents in 2018

Setting aside time to grow your business can be challenging—especially if you have a full day’s worth of work servicing the customers you already have. But it’s necessary if you want to grow.

The start of the year is when many business owners—insurance agents included—decide how to allocate their marketing resources in the coming twelve months. Here are a few resolutions for you to consider as we move into 2018.

Should You Still Advertise on Television?

People still watch television. According to a recent Nielsen report, people watched approximately 141 hours of television per month in the third quarter of 2014. But with all the other ways available to reach your prospects these days, is television worth the investment? Here are a few things to consider before you decide.

Should You Offer Insurance E-Books and White Papers?

White papers, e-books, and other types of long-form content are becoming more and more popular as a marketing tool across numerous industries. But they also take a great deal of effort to produce—and aren’t always worth it. Here are a few things you should ask yourself before making the commitment.

Product Expansion: HiscoxNow

The HiscoxNow small business program offering just became more broad! With the introduction of coverage for Retail, Janitorial, and Landscape operations, HiscoxNow can consider over 150 classes of business. download the complete appetite guide Or start your quote now! Here are the highlights: