White papers, e-books, and other types of long-form content are becoming more and more popular as a marketing tool across numerous industries. But they also take a great deal of effort to produce—and aren’t always worth it. Here are a few things you should ask yourself before making the commitment.

Explainer videos are brief, funny videos, usually about 60-90 seconds long, that explain a product or service. They gained popularity in the software industry, but these days they can be seen in many different sectors—including in insurance.