Email marketing is one of the most effective marketing channels for any business—including insurance. According to Hubspot, https://www.hubspot.com/marketing-statistics 91% of customers want to hear from the companies they buy from via email. It’s a great way to nurture and retain your customers while maintaining brand loyalty.

However, as effective as email is as a marketing option, it’s important to be strategic about the types of emails you send—and when. One way to strategize and organize your email marketing campaign is according to the buying cycle.

If you’re like many insurance agents, you don’t have time to hand-nurture every lead. That’s where drip marketing campaigns come in.

These email marketing campaigns involve sending a series of pre-written messages over a period of time to a prospect, nurturing them through your sales funnel. The whole process is automated, so once it’s set up, all you have to do is turn it on.

Here are a few tips for setting up and running your own drip campaigns.

Know what you want to get out of it