Strong customer relationships are the foundation of successful business for many insurance agents. But in the midst of a global pandemic, how do you keep your relationships with customers strong?

Chances are, your customers are all facing a certain amount of upheaval in their lives, and it all stems from the same source. But you can still maintain your presence in their lives—and possibly help alleviate that stress. Here’s how.

Selling insurance to small business owners can be its own special challenge. Individual owners often have considerable risk exposure, as a larger business would—but without the same resources, in terms of money or time, to research or buy the coverage they need.

But the potential for business in this market is great: according to the US Small Businesses Profile https://www.sba.gov/sites/default/files/advocacy/2018-Small-Business-Profiles-US.pdf, there were approximately 30 million small businesses in the United States as of 2018. All of them need some form of insurance.