When content goes viral, it blows up on the web—getting shared, posted, and retweeted millions of times. If your company’s content goes viral, it can get you in front of millions of new customers—and boost sales both immediately and over the long term, in ideal situations. Viral attention can feel like a lightning strike—but it’s more than just magic. While there’s no specific formula, there are a few things you can do to make it more likely your content will go viral. Here are a few.

Thanksgiving is all about giving thanks for what you have—and for the people who’ve made a contribution to your life in the past year, whether personally or professionally. It’s also a great opportunity to strengthen your relationships with customers by showing your appreciation for them. Here are a few ideas for how to do that.

A lot of people have strong opinions about selfies—they’re either a fun form of self-expression or a symptom of what’s wrong with society in one way or another. But they’re not going away anytime soon. And you can definitely incorporate them into your social media strategy. Here are a few reasons why it’s something you should consider.