Millennials—those born from the early 1980s to the late 1990s—are currently hitting their prime spending years as the older generation is retiring.

The insurance industry is notoriously conservative and slow to change. And it shows in how we connect with this generation. Millennials have significantly different priorities and experiences than the generation before—and we must change how we reach them. Here are a few tips for strengthening your message for Millennial audiences.