Email marketing is one of the most effective marketing channels for any business—including insurance. According to Hubspot, https://www.hubspot.com/marketing-statistics 91% of customers want to hear from the companies they buy from via email. It’s a great way to nurture and retain your customers while maintaining brand loyalty. However, as effective as email is as a marketing […]
Three Steps to Effective Drip Marketing Campaigns for Insurance
If you’re like many insurance agents, you don’t have time to hand-nurture every lead. That’s where drip marketing campaigns come in. These email marketing campaigns involve sending a series of pre-written messages over a period of time to a prospect, nurturing them through your sales funnel. The whole process is automated, so once it’s set […]