Your subject line is the first thing people see when your email appears in their inbox—and it has to attract attention. It’s competing for your prospect’s time with everything else in their inbox, some of it urgent, as well as the rest of the Internet. Here are a few tips for getting readers to open […]
Best Practices for Social Media—if You’re an Insurance Agent
Social media marketing can be a great tool to generate referrals. No matter who your target market is, they’re on social media—whether it’s commercial prospects on LinkedIn or a commercial market on platforms such as Twitter and Facebook. With a little creativity and knowledge of your market, you can see great results on social media. […]