Despite all the other news lately, the pandemic is still happening—and in many places, it’s getting worse. Your customers doubtless have a lot on their minds. So how do you communicate effectively with them in these challenging times? First, consider what do your customers need right now—and what issues are keeping them up at night. […]
Four Tips for Attracting Quality Insurance Leads
Attracting leads can be a challenging part of any business. And it can be tempting to cast a wide net when you’re crafting an insurance marketing campaign—so you can attract the largest number of leads possible. But sometimes the net can be too wide. Not all leads are created equally. “Quality” insurance leads are prospects […]