With many business gatherings and events canceled in the midst of the COVID-19 pandemic, many people are letting networking fall by the wayside. But for many insurance professionals, networking is a key part of doing business. You don’t have to put all your networking on hold if you’re under a stay-at-home order. You can take […]
Are Your Testimonials Pulling Their Weight?
Testimonials. Marketing pros will tell you that you need them no matter what business you’re in. According to some studies https://www.spectoos.com/5-incredible-facts-customer-testimonials/, testimonials are rated at 89% effective—higher than any other form of content marketing. Developing a strategy to ask for testimonials from your customers can be a crucial part of your marketing. But some testimonials […]